Referrals, free trials, guarantees, memberships: the customer offers that grew startups, what made them work, and how to run a version on a small budget.
Zappos paid for delivery and return shipping on every US order and, by 2009, let customers return items for up to 365 days. That took the risk out of buying shoes without trying them on. By January 2009, 75% of Zappos sales came from repeat customers. The return...
Read the playbook →Reliance Jio launched its free Welcome Offer in September 2016 and later extended free 4G data until March 2017 under the Happy New Year...
Run this campaign →Dropbox gave existing users and the friends they invited free extra storage when the friend joined. It started at 250 MB per invite and...
Run this campaign →
