Editorial policy

Last updated: 14 October 2026

Our case studies and strategy guides explain how real brands grew, so every fact has to be checkable. This is how we research, write and correct them.

Sources first

Every number, date and result in a rewritten article comes from a source listed at the end of the article, numbered and linked where it is used. We prefer primary sources: company announcements, filings, founder interviews and established business press. We never cite our own site. If we cannot find a source for a claim, we leave it out.

How articles are written

A writer researches the topic on the web and drafts the article with AI assistance (Anthropic's Claude), following our style guide. Each claim in the draft is then checked against the quoted source passages; claims the sources do not support are removed or reworded before a person sees the draft.

Human review

A named reviewer reads every article before it is published, and can approve it, send it back with notes, or reject it. Each article shows its author, its reviewer and the date it was last updated. Our writers and reviewers are listed on the About page, with their profiles.

Independence

We write about brands we have no commercial relationship with, unless the article says otherwise. Mentioning a brand does not mean it endorses Haatopia. The "Apply it to your business" part of each article shows how a similar campaign could be run with Haatopia; it is clearly separate from the story.

Updates and corrections

We update articles when better sources appear, and change the "Updated" date only for real changes. If you find a mistake, write to care@haatopia.com with the page and the correction; we fix confirmed errors and note significant corrections on the article.