Success Stories
Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...
25 Sep 2024Nandu Singh
Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.
Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...
25 Sep 2024
Nandu Singh
Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.