Success Stories
Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...
Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.
Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...
Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.