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Success Stories

1 real growth stories from brands in India and around the world. Each explains what the brand did, why it worked, and a Haatopia kit that runs a similar campaign.

E-commerce & D2C
SME
Launch

How Casper Used Humor and Transparency to Disrupt the Mattress Industry

Casper flipped the mattress industry on its head—using daring humor and radical transparency to turn a boring purchase into a jaw-dropping brand revolution.

Nandu Singh · 25 Sep 2024

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