Success Stories

Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ Sold More Jackets

Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...

25 Sep 2024Nandu Singh

Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.

Patagonia's Anti-Consumerism Campaign: How ‘Don't Buy This Jacket’ ...

25 Sep 2024 Nandu Singh

Patagonia’s bold “Don’t Buy This Jacket” campaign defied marketing norms, skyrocketing sales by urging consumers to buy less. Here’s how they did it.